How we helped a gender-inclusive fashion brand grow through brand-aligned social strategy.

Client name

Andrew Tabitha

Industry

Fashion

Services

Andrew Tabitha takes a gender-inclusive approach in showcasing a fashion brand rooted in African craftsmanship, premium fabrics, and intentional design. The brand speaks to a mature, design-aware audience that values quality over noise. While the product and visual identity were already strong, the brand needed a clearer, more intentional approach to how it showed up online.

Our work focused on branding alignment and social media strategy, helping the brand show up online with clarity, restraint, and purpose without compromising its calm, premium identity.

The Challenge

Andrew Tabitha already had a strong product and visual foundation. The challenge wasn’t visibility alone but also intentional visibility.

Our Approach

We designed a content and brand strategy that gave clarity on the direction the brand needed to build their social media presence.

What We Delivered

Social media brand positioning

One-month content strategy and posting framework

Content pillars focused on product, fabric, and lifestyle fit

Instagram feed and Stories strategy for engagement and conversion

Performance tracking and reporting

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Baptism is the gateway to the Christian life. Through it, we are freed from sin, reborn as children of God, and welcomed into the Church. We joyfully receive children and adults into the Catholic faith through this Sacrament.

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